Quote of the Day by Anand Mahindra: 'The job of automobile manufacturers is to passionately build something that others love to own'

Anand Mahindra, the chairman of the Mahindra Group, is known for sharing philosophical and motivational thoughts on leadership, life, and success with millions of followers on social media.

“The job of automobile manufacturers is to passionately build something that others love to own," Chairman of the Mahindra Group.

Anand Mahindra's quote highlights the core philosophy of modern vehicle design against the backdrop of ride-sharing and utility-based transport.

Who is Anand Mahindra?

Anand Mahindra is one of India’s most prominent business leaders and serves as the Chairman of the Mahindra Group, a diversified conglomerate with interests spanning automobiles, technology, finance, hospitality, and agriculture.

Born in 1955, Mahindra studied filmmaking and architecture at Harvard University before joining the family business. Under his leadership, the group expanded globally and strengthened its presence across several industries.

He is also widely recognised for his active presence on social media, where he frequently shares insights on innovation, entrepreneurship, social issues, and personal growth.

When was this quote said by Anand Mahindra?

Anand Mahindra made this statement in September 2015 during the official launch event of the Mahindra TUV300 SUV.

During the launch, he delivered a speech focusing on "love as a business strategy". He argued that in an era of utility and digital platforms, companies must build authentic products that consumers emotionally fall in love with.

What does this quote mean?

This statement emphasises that a car maker's true mission goes far beyond just assembling machinery or creating a functional tool for transportation. In an era where anyone can easily hail a ride-share or use public transit, vehicles risk becoming basic commodities.

The ultimate goal is to craft a product so distinct and high in quality that it triggers genuine pride, excitement, and emotional attachment in the buyer, transforming a standard purchase into a highly desired possession.