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From highway cooking to digital fame
Rawani, who hails from Jharkhand’s Jamtara district, has spent around 25 years driving heavy vehicles across India. His journey into content creation began with something simple: cooking meals during long-distance journeys.
He would prepare dishes such as chicken, mutton, fish and paneer on the roadside and share pictures and short videos with his family. His son, Sagar Rawani, saw potential in the footage and began editing and uploading the videos to YouTube in 2021.
The channel gradually gained popularity, particularly after viewers expressed curiosity about the person behind the videos. A face-reveal video reportedly received nearly 4.5 lakh views within 24 hours.
What makes his truck different?
Rawani’s customised truck has been designed around the demands of long-distance travel. The vehicle features upgraded interiors, comfortable seating, storage cabinets, air conditioning and a dedicated cooking area.
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The truck also reflects Rawani’s journey as a roadside food creator, with the mobile kitchen allowing him to continue preparing meals while travelling. Earlier reports on his truck project have also highlighted features such as expanded living space, refrigeration and other amenities designed to make long journeys more comfortable.
From ₹25,000 salary to millions of views
Rawani has previously spoken about earning around ₹25,000-₹30,000 per month as a truck driver. His income reportedly increased significantly after his YouTube career took off, reaching around ₹4-5 lakh per month, with some months reportedly touching ₹18 lakh.