Months after announcing Rs 500 crore investment to improve the productivity of Indian cows, Yoga guru Baba Ramdev has planned to go for artificial insemination with the aim of producing 92 per cent female offspring in India. Artificial insemination programme will be run with semen from Brazilian bulls and technical support from US and Dutch experts.
Ramdev's latest idea is driven by the simple belief that the preponderance of milch cows will mean fewer animals that could end up in the slaughter house. Speaking to Economic Times, Ramdev said "Nasal sudhaar (breed improvement) is the need of the hour. More milk-producing cows will only add to improvement of the economy. We need to improve the pedigree of cows by giving them rich feed and taking proper care of them," he reportedly said.
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The programme will ensure that milch cattle through breed improvement will have longer productive lives drastically increasing their chances of living out their natural life rather than being killed for a paltry sum.
Making a distinction from the active street cow protectors, Baba Ramdev has opted other ways to protect cows on the street. Earlier in July, Ramdev came with an idea of investing Rs 500 crore in four mega shelters for cows across the country. "The four 'gaushalas' or cow shelters will work on improving productivity of Indian cows that may go up by 10 times. We are setting up four scientific cow shelters. The first one will come up at Uttarakhand," Ramdev had said.
Ramdev has not only invested in research on cow or Ayurveda but with few of his recent mega announcements, he has also given a signal that Patanjali is all set to end the dominance of multinational corporations that have for decades been capitalising on the country's market. Here we take a look at some of his upcoming projects.
HERE ARE RAMDEV'S FIVE MEGA UPCOMING PROJECTS
FIVE THINGS YOU NEED TO KNOW ABOUT PATANJALI
- Patanjali to launch an ambitious Rs 2,000-plus crore project in Uttar Pradesh for integrating farmers to the markets and the wider world.
- Patanjali to launch Swadeshi jeans with initial investment of Rs 1,000 crore.
- Patanjali to invest Rs 500 crore on 4 mega shelters for cows across India.
- Patanjali to invest Rs 750 crore in research on Ayurveda.
- 5 food parks in Maharashtra, Madhya Pradesh, Andhra Pradesh, Uttar Pradesh and Assam.
- Patanjali manufactures 444 products including 45 types of cosmetic products and 30 types of food products. According to Patanjali, all the products manufactured by Patanjali are made from Ayurveda and natural components.
- According to multinational brokerage company CLSA, Patanjali is the fastest growing fast-moving consumer company in India. It is valued at Rs 13,000 crore and is aiming to reach revenues of Rs 5,000 crore for the fiscal 2015-16.
- The annual turnover of the company for the year 2014-15 increased to Rs 2500 crore as compared to previous turnovers of Rs 1200 crore in 2013-14, Rs 850 crore in 2012-13 and Rs 450 crore in 2011-12.
- India's one of the largest retail companies, Future Group has tied up with Patanjali and sells about Rs 30 crore worth of the firm's products every month.Apart from this, Patanjali products are also available for direct sale at Reliance stores, Hypercity and Star Bazaar.
- Patanjali Ayurved has a network of over 4,000 distributors, 10,000 stores and 100 Patanjali mega marts pan India.