Ahead of International Women's Day, payments platform Paytm, released an advertisement highlighting the gap in financial literacy between men and women. The ad has been made in the form of a social experiment, involving 30 men and women of different age and background.
In the beginning of the ad, the participants are asked to step forward for every 'yes' and to take a step back for every 'no'. They are initially being asked simpler questions including if they learned how to ride a bicycle before the age of 10, if they took music lessons in school, if they took lessons in sports, if they learned how to iron their clothes in school, if they can make tea or breakfast not only for themselves and more. Till then a good mix of men and women are ahead and some behind.
However, the questions then start to focus on finances and money, instead of simpler ones. They are asked if they pay the household bills themselves, if they know the circle rate of the area they live in, price of gold, exact breakup of their salaries, details of financial documents they are asked to sign, if they own a vehicle on their name, if they have bought insurance policy unassisted, if they watch or follow the Budget, if they manage their finances and earning unassisted, if they know how to invest in mutual funds, if they know the difference between a mutual fund and an SIP, if they make investments for their family members and spouse, and if they file their own income tax returns.
The end shows that the front line consists only of men, while all the women are behind.
The host says that initially when they started moving there was not a big gap, and asks when this gap started to occur.
The women participants appear upset and delve into how this setback came to be even without realising. One male participant says that women are practically debarred from learning about money.
The ad found its own set of supporters, with many men and women saying how this has been an eye-opener. Badminton player Saina Nehwal said this ad must be watched by every women, while Kunal Shah, founder of Cred Club said that India can't progress until this is fixed.
Can't stop watching this.— Monika Halan (@monikahalan) March 8, 2021
Kudos @vijayshekhar and @Paytm
The faces of the women when they realise what just happened.
Tell me if you, as a woman, would have been at the front of the line? Join me there!https://t.co/IzCk6LMn7q
Ads should be like these. Brilliant, connecting, eyeopening, useful.— Aman Gupta (@iAmanguptaa) March 8, 2021
I was too walking step forward and step backward in my mind and realized I still have to learn and do things. #Paytm nailed it. 🙌🙌🙌 https://t.co/ar2Wxyld06
Excellent initiative. Very much the stark reality of each household. Kudos to @Paytm@vijayshekhar for putting forth this wake-up call and taking a bold decision to showcase this ad. Also, huge huge credits to the creative minds working for this ad film. #GenderEqualityhttps://t.co/dWvu30FKDj— Pratik Maniyar (@pratmaniyar) March 7, 2021
So much happy after watching this Ad @Paytm Brilliant move and so aptly put out the very crucial element while money and investment is concerned. To all the womens I wish you a very Happy #InternationalWomensDayhttps://t.co/5yTAoXd34H— Rahul (@raaahullllll) March 8, 2021
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