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kanchan mukherjee

Kanchan Mukherjee

Capturing and analysing relevant consumer data is imperative to understanding the new consumer behaviour and building retail strategies around them

Coronavirus impact: How consumer behaviour will change post-COVID-19 lockdown

by Kanchan Mukherjee |Jun 6, 2020

The new mall experience is unlikely to be good for mall economics. New norms will lead to new consumer behaviour. Capturing and analysing relevant consumer data is imperative to understanding this...