Honda India on Wednesday launched a new variant of its mid-size sedan City
, priced between Rs 6.99 lakh and Rs 10.22 lakh (ex-showroom Delhi). With this, the automobile manufacturer - in news recently for multiple recalls - has raised its ante against competition
in the country.
Honda India had recently targeted first-time buyers with its new launch Brio, at Rs 3.95 lakh
The new City variant launched on Wednesday is reported to have improved features desired by customers
. The car is powered by a 1.5 litre, four cylinder i-VTEC engine, which delivers a 118 PS power along with a fuel economy of 16.8 km per litre.
The Japanese auto major has been wooing customers in India with key announcements made in the last few months, including plans of launching diesel cars in the country
"It is our constant endeavour to study customers' emerging demand and introduce features that enhances the overall ownership experience," said Honda Seil Cars (India) Director (Marketing) Seki Inaba.
Honda had in October announced plans to launch diesel cars in India because of increase in demand for such vehicles against the backdrop of high petrol prices.
While the booking for the new City variant has started, deliveries would begin only in January 2012, the company said.
The new sedan will come in five grades, ranging from corporate, E, S, V MT/AT and V (sunroof) MT/AT. The grade V of the segment that comes with a sunroof has been introduced for the first time.
The sedan sports a different look on the exterior with a new chrome front grille, restyled front and rear bumpers and all-new tail lights. The interiors come with beige-coloured interiors and improved modern centre control panel with chrome fittings.
The sedan, which was launched in 1998, has sold nearly 3.76 lakh units in the Indian market.