Cramer Ball, new chief executive, Jet Airways.Naresh Goyal-led Jet Airways appointed former Etihad Airways official Cramer Ball as chief executive officer (CEO) on Tuesday after reporting its highest- ever annual loss of Rs 4,129 crore for FY14. Net loss for the fourth quarter widened to Rs 2,153 crore. Struggling under high expenses and adverse operating conditions, Jet was forced to adopt tough measures to lower costs and achieve profitability with a three- year business plan.
The decisions, which included Ball's appointment, cleaning up of the balance sheet, pruning of overvalued assets, cost restructuring and changes in service and fleet plans, were taken at a Board meeting attended for the first time by representatives of Abu Dhabibased Etihad, which has acquired 24- per cent strategic stake in the domestic carrier.