Bowers & Wilkins, a leader in premium loudspeaker products, has announced the launch of three new products in India - T7 Bluetooth speaker, P5 Series 2 and C5 Series 2 headphones.
The Bowers & Wilkins P5 series 2 headphones offers power, precison and Hi-Fi sound as it has got 40mm drivers, same that were used in its P7 series. It has got detachable pads that can be replaced when needed.
The headphones are designed in such a way that the users can themselves change the cable inside the cup that is shipped from the service centre. The company believes that one need not invest in a new pair of headphones due to cable issues. This headphone has been priced at Rs 23,500.
The C5 Series 2 headphones are the new in-ear headphones featuring a 9.2-mm dynamic driver.
It has got a secure loop design ensuring the headphone is secure in the ears.
Bowers & Wilkins has also used tungsten in the ear-piece that provides balance to the headphone. Retailing at Rs 15,499, this has been priced much lower than Bose's in-ear headphones as it doesn't support active noise cancellation.
Mainly focusing on Air Play compatible products, the company has launched portable Bluetooth speaker that can be used to stream music wirelessly. It has been designed in such a way that it looks aesthetically rich and wires aren't visible on the transparent design.
Priced at Rs 29,900, Brian Devlin, Director, Global Marketing & Sales - Bowers & Wilkins, New Media Division says, "India is a very strategic market for Bowers & Wilkins and we are looking at it very positively. The launch of these three products will broaden our appeal to music lovers in India. These highly innovative and technologically advanced audio products are going to provide a new experience of superior sound quality to the users."
Bowers &Wilkins is a 300 million dollar UK-based company with its products available across the globe. The company has been present in India through its distributor Audio Vision India and Zeppelin has been one of its most popular products in India.
It is only four years ago that the company launched its first over the year headphones. Bowers & Wilkins has hired Neoteric Infomatique Ltd to distribute these new products in India.
According to Devlin, "The company focuses on making quality products and invests years in the research work and development of every product."