Instead of reducing financial risk by selling digital, satellite, and music rights early, Namit Malhotra is holding these rights closely.
A source told the entertainment portal, "Namit received an offer of Rs. 700 crores for both the films put together, which is the highest ever by a margin for an Indian Film. But he took no time to reject the offer. Given the mammoth cost of Rs. 4000 crore, Namit and his team feel that Ramayana deserves more as it's a legacy film that will speak to generations ahead."
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They expect to secure ₹1,000 crore from OTT platforms, with the remaining ₹3,000 crore to be recovered through global theatrical and other rights.
Further, it is believed that the OTT players will increase their offers once more content from Ramayana is revealed. The source said, "It's a film that gives all platforms a global reach. Rs. 1000 crores for two films put together is a rather good price given the potential."
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Namit plans to partner with the right OTT platform at the right price. There is also a possibility of selling the rights for part one now and holding back part two until the first film's release, a strategy previously used by team Dhurandhar.
Ramayana features Ranbir Kapoor, Yash, Sai Pallavi, and Sunny Deol in lead roles. The film is highly anticipated and is expected to set new benchmarks in Indian cinema.
With the production values and star cast, Namit Malhotra's approach reflects a strong belief in the film's legacy and commercial potential, as the team prepares for the Diwali 2026 release.