Europe heatwave: France's anti-AC culture wilts as 40°C triggers 'Black Friday' buying vibes

For decades, air conditioning was seen by many in France as unnecessary, expensive and even environmentally irresponsible. But as temperatures soar past 40°C in one of Europe's most severe June heatwaves on record, that mindset is rapidly changing.

Across the country, shoppers are rushing to buy cooling fans and portable air-conditioners, leaving retailers struggling to keep shelves stocked and exposing how climate change is reshaping daily life. 

The unprecedented demand comes as France battles record-breaking heat that has shut thousands of schools, strained hospitals, disrupted transport and even reduced electricity production from nuclear power plants because rivers used for cooling have become too warm. 

Cooling appliances disappear from stores 

Retailers across France report a sharp spike in sales of fans, portable air-conditioners and cooling equipment as households try to cope with relentless daytime temperatures and tropical nights that offer little relief. 

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Construction firms have shifted work to dawn hours, while businesses are adjusting schedules to protect employees from dangerous heat exposure. Delivery companies have also issued fresh safety protocols for outdoor workers as demand for cooling products continues to surge. 

The rush reflects a dramatic shift in consumer behaviour in a country where air conditioning has historically been uncommon compared with countries like the United States. 

Why France never embraced AC 

Unlike much of North America or parts of Asia, France has long relied on passive cooling rather than mechanical air conditioning. 

Several factors contributed to this: 

• Traditionally mild summers reduced the need for AC. 
• Many French homes are decades or even centuries old, making retrofitting expensive. 
• High electricity prices discouraged widespread cooling. 

Environmental concerns made many people view air conditioning as a contributor to climate change. 

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Even this month, surveys showed that eight in ten French people still considered air conditioning environmentally unfriendly, although attitudes are now beginning to shift as extreme heat becomes more frequent. 

Heatwave forces a rethink 

The current heatwave has pushed France into emergency mode. 

Authorities have activated the highest heat alerts across large parts of the country, closed around 3,500 schools and shortened operating hours at thousands more. National school examinations have continued under special arrangements that include water distribution, wider seating and emergency cooling measures. The government has also released funding to purchase cooling equipment for schools. 

Beyond education, the heat has affected almost every sector. 

Power generation has been disrupted as high river temperatures reduce the efficiency of nuclear reactors. Farmers are reporting losses of poultry and falling milk production, while transport networks and public infrastructure are operating under significant stress. 

Climate change is reshaping the debate 

Climate scientists say Europe is warming faster than any other continent, making severe heatwaves longer, more frequent and more intense. 

Experts argue that while passive cooling measures — better insulation, shading, ventilation and urban greenery — should remain the first line of defence, air conditioning is increasingly being viewed as a necessary public-health tool, especially for hospitals, schools, care homes and vulnerable populations. 

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France's largely low-carbon electricity system also means the climate impact of cooling is lower than in countries that depend heavily on fossil fuels, although concerns remain over energy demand and refrigerant emissions. 

A new normal for Europe? 

What was once considered an occasional summer inconvenience is increasingly becoming a defining feature of European life. The frantic hunt for fans and air-conditioners across France illustrates how rapidly public attitudes can change when extreme weather becomes routine.

For visitors from countries where ACs are considered essential, Europe's limited adoption of cooling systems can seem puzzling. Even, the world's first trillionaire Elon Musk has shed focus on this anomaly. But the answer lies in a mix of history, architecture, economics, and culture — factors that shaped a continent built to survive cold winters rather than scorching summers. 

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A catastrophic "Omega block" heatwave is currently sweeping across Europe, shattering temperature records and directly causing hundreds of premature deaths, fatal drownings, and severe infrastructure disruptions. As of June 2026, the ongoing European heatwave has officially claimed at least 282 lives across the continent.