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alpana parida

Alpana Parida

The religion-based ad went away from the brand's core of the Tanishq woman's aspiration of pushing her own boundaries

Tanishq ad row: Lack of courage to take a social and moral stand

by Alpana Parida |Oct 14, 2020

In today's world, brands that take on social issues head on will be rewarded by their consumers through loyalty and evangelism