Advertisement
karthik nagarajan

Karthik Nagarajan

Brands like Tanishq, Tata Tea, Nike, and Ben & Jerry's are among a long list of entities that have blended social consciousness to brand purpose seamlessly

Tanishq ad row: The 'unease' of doing business in India

by Karthik Nagarajan |Oct 15, 2020

The biggest damage this has done is not so much to the brand involved but the image of this market place as a vibrant one to do business in