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katerina folkman

Katerina Folkman

Homebody health-conscious customers spend more on broadband, home renovations to make home offices, preventive care, nutrition and vitamins, among other new essential categories

How to predict consumer behavior in a post-COVID-19 world

by Katerina Folkman |Aug 27, 2020

The focus should be on new emerging "new high value" customers whose earnings and businesses are only going to grow, even in this new post-pandemic era