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keyur shah
Keyur Shah

Keyur Shah

Keyur Shah, CEO of Precious Metals Business, Muthoot Pappachan Group

While BIS hallmarking improved consumer protection, loopholes like fake stamps led to the rollout of HUID—a six-digit alphanumeric code now mandatory on hallmarked jewellery.

How Technology Is Helping Ensure the Purity and Safety of Gold

by Keyur Shah |Dec 27, 2025

Earlier, people depended on touchstone tests or the local jeweller’s word. Those methods were quick but not always accurate. Today, most stores and manufacturing units use XRF machines, which check go...

Gold is a way of saving money that women have usually tapped in the event of emergencies, weddings, or any major event in their lives.

Unlocking Economic Opportunities: The Role of Gold in Women Empowerment

by Keyur Shah |Aug 2, 2025

Gold, as the symbol of a foundation for safety, is today becoming an instrument of economic empowerment, helping women to determine their own economic futures and become active contributors in their c...

Gold is known to be a stable and trusted hedge to be used against inflation, whereas silver, though being pretty volatile, can give lucrative yields.

Gold investment 2025: How to incorporate precious metals into family estate planning?

by Keyur Shah |Jan 2, 2025

Gold comes with a great degree of stability, whereas silver has a lot of potential for growth due to its industrial applications. Adding these metals to long-term investment plans helps to safeguard t...

Gold has traditionally been a great "safe haven" investment during political instability, economic downturns, or financial crises.

Towards a golden future: The role of gold as an asset in retirement planning

by Keyur Shah |Dec 21, 2024

Gold is considered to be a highly liquid asset globally, allowing retirees the flexibility to easily purchase or sell gold as needed during their post-retirement years, serving as a convenient form of...