Superstar Rajinikanth's much-awaited Kochadaiiyaan-The Legend was released in both 2D and 3D versions last Friday (May 23) in six languages across 3,000 screens worldwide.
Rajinikanth recently joined Twitter and has just posted seven tweets but has already 493,000 followers*.
According to Twitter India statistics for his latest movie, between Friday and Saturday, the top five countries tweeting about the movie have been India, United States, Malaysia, the United Kingdom and the United Arab Emirates while the top five Indian states tweeting about it are Tamil Nadu, Maharashtra, Karnataka, Andhra Pradesh and Delhi.
Kochadaiiyaan has set the box office ringing with a bumper opening weekend. It grossed Rs 30 crore in India and Rs 12 crore in the overseas markets. The film has done particularly well in the UAE, Malaysia and Singapore. Nandu Ahuja, Senior Vice President, India Theatrical, Eros International Media Ltd, said, "Rajinikanth fans have given a huge thumbs up to the film which showcases the charisma of their favourite superstar in a never-seen-before avatar. Advance bookings for the opening weekend, especially, in Tamil Nadu were outstanding and, as with other Rajinikanth films, the shows opened as early as 5 am to capacity audiences with the build-up commencing the night before. As the film continues to attract huge numbers with its high octane action, photo realistic animation and Rajinikanth's larger-than-life persona, we expect it to continue wowing audiences."
Kochadaiiyaan (The king with a long, curly mane), a Tamil film on an epic dramatisation of good versus evil that has used Photorealistic Performance Capture technology for the very first time in the history of Indian cinema, is a debut directorial by Rajinikanth's daughter, Soundarya R. Ashwin. The same technology has also been used in Hollywod movies such as Avatar, Tin Tin and Beowulf. Kochadaiiyaan is written by K. S. Ravikumar. It is presented by Eros International and is a Mediaone Global Entertainment Limited production.
On its release day (May 23), from 9 am to 10 am, fans tweeted the maximum on Kochadaiiyaan, followed by today from 11 am to 12 noon. According to Twitter India statistics, of all the conversations around the movie since yesterday, 40 per cent of the tweets mentioned the movie by name, 35 per cent mentioned Rajinikanth and about 11 per cent mentioned Bollywood actress Deepika Padukone who is cast in it besides South India's other leading actors such as R. Sharath kumar, Nazar, Aadi, Shobana and Rukmini. The movie revolves around an epic dramatisation of good versus evil starring Rajinikanth in a double role in a larger than life depiction.
According to a press release by Eros International, Jyoti Deshpande, Group CEO and MD of Eros International Plc, said, "We are delighted with the superb response to the film which has been a labour of love over the last two years. We thank the critics and the audiences that have helped build such a wonderful momentum to the film and given recognition to Soundarya's vision and talent. We are seeing an overwhelming demand for a prequel or a sequel."
With pre-sales from satellite rights in multiple languages, audio and music rights exploitation, brand tie ups and other income, the film is well on its way to crossing Rs 100 in revenue just after the opening weekend. According to Eros International, which is distributing the movie, Kochadaiiyaan is a smash hit, breaking all records in Tamil Nadu. Being the biggest Rajinikanth opener, some trade pundits are predicting it to make Rs 100 crore just in Tamil Nadu.
Tamil Nadu distribution was undertaken directly by Eros International. In the overseas market as well, the film is creating waves and is a huge hit in the UAE and has already broken all records with a good response from the US, Malaysia and Singapore, according to Eros International.
Oscar-winning composer A R Rahman has composed the music of the movie, who has won two Academy Awards for his musical contribution to the multi-Oscar winning film Slumdog Millionaire (2008) by Danny Boyle.
However, the movie has got mixed responses from viewers as far as the animation is concerned.
*The number of Rajinikanth followers when this story was filed.