

Social networking: Waiting to explode
An overwhelming 94 per cent of corporate executives in India are aware of the social networking phenomenon and 79 per cent are actually members of one or more social networking sites. Although social networking accounts for only a miniscule share of the ad pie, it could well become the 'next big thing' for advertisers. A report by Shamni Pande.What can go wrong? they asked last year. Well, this year, what hasn’t gone wrong? Result: fewer foreign tourists are visiting India this year.


Avoid your own financial crisis
The global financial crisis has highlighted the ruinous effects of over-spending and over-borrowing. Here’s how to avoid your own financial crisis. FMPs are offering higher yields, but not all of them might turn out good investments.Corporate FDs are making a comeback, but do your homework before you park your money in them.


India slips on competitiveness
It is in the midst of a full-blown financial crisis, but the United States continues to top the rankings of the best countries for global business for the second year in succession, according to the annual report Global Competitiveness Index (GCI) 2008-09, published by the World Economic Forum.Just consider a recent example: A Union Bank of India ad (created by Mudra) shows a little girl who has lost a tooth, being consoled by her older brother. The ad drives home a message of dreams that are shared.Now, get paid to receive SMSes
What is it? A free SMS service from YouMint, started by Ankush Johar, who claims to have pioneered the concept in 2002. Since then, Johar has moved to England and YouMint is his third entrepreneurial venture in the telecom space.The rising rupee is negating the gains from falling oil prices and increasing the trade deficit. The fortnight’s burning question.Does the meltdown in the US and in Western Europe present an opportunity for India Inc. to shop for big-ticket assets?'We will dominate the Indian market'?
Hamish Mclennan, Global CEO, Y&R Advertising, believes that advertising agencies have to widen their horizons. BT's Anusha Subramanian met him in Mumbai, when he came to attend a meeting with his partner Rediffusion.









