Twitter lets advertisers target user interests

Twitter has introduced a new tool for advertisers allowing ads to be sorted into different categories based on user interest. This will help advertisers target the users in a better way.

Once an ad is tagged under a specific category, it could crop up among the tweets of users who have indicated an interest in those topics.

This is part of Twitter's efforts to sell more ads to capitalise on the popularity of its short-messaging service.

Twitter, which was founded in San Francisco in 2006, is likely to generate revenues of about $260 million this year, according to estimates.