IN10 Media Network, which is co-promoted by Anand Mahindra's family office, has launched a new Hindi entertainment channel called Ishara. Mahindra took to Twitter and asked his followers to watch the channel.
In a tweet, written in Hindi, Mahindra informed that the TV channel 'Ishara - Zindagi Ka Nazara' has been launched on March 1 and added that IN10 Media is co-promoted by his family office.
आज से आ रहा है एक नया टी॰वी॰ चैनल— anand mahindra (@anandmahindra) March 1, 2021
इशारा… इशारा, ज़िन्दगी का नज़ारा
इसके हर एक नज़ारे में ज़िंदगी के रंग हैं,
हर रंग जादू से भरा है
जशनों के क़िस्सों और भरपूर मनोरंजन के लिये देखिये
ये नया टी॰वी चैनल... इशारा #Ishara (Disclosure: IN10 Media is co-promoted by my Family Office) pic.twitter.com/JJdklpDjKZ
The M&M chairman also posted the trailer of one of the shows of the channel called "Paapnaashini Ganga" and wrote, "Do watch it from today (Aaj hi se dekhiye...)".
Aaj hi se dekhiye... https://t.co/Yj9F197nwj— anand mahindra (@anandmahindra) March 1, 2021
Ishara channel will be available to television audiences on major DTH and cable networks across the country. Ishara has TV shows from production houses like Hats Off Productions, Peninsula Pictures, Juggernaut Productions, Keylight Productions etc, in various phases of development.
Five original shows that will debut on the launch day of the channel include a mythological masterpiece Paapnaashini Ganga; crime-thriller Faraar Kab Tak; and three fiction shows Agni-Vayu, Humkadam, and Janani. Besides, reports have surfaced that Juggernaut Productions and Mango People Media will also produce a show based on the life of Maharani Gayatri Devi on the same channel.
Mahindra owns Epic TV channel, which is also one of the brands of IN10 Media Network.