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Cover Story

  • I realised then that in this market situation we needed to be proactive—we had to think of a strategy that could give our consumers a reason compelling enough to come out and buy.
Jan 10, 2010
Editor-in-Chiefs note From the Editor-in-Chief

From the Editor-in-Chief

I am willing to bet that every businessman in India, irrespective of sector or size, lost something in the global financial meltdown.
Letters Down Memory Lane

Down Memory Lane

It was the best of times, it was the worst of wrote Dickens ages ago but his words hit home even today.
BT More Looking ahead

Looking ahead

Celebrities on what the new year holds for them.  

Of raging bulls and wild boars

Kushan Mitra gets a chance to put the Lamborghini Gallardo LP560/4 through its paces at the Irungattukottai race track outside Chennai.

All Aboard!

Every new year comes with a bunch of hot new destinations to visit, in India and abroad. When travelling abroad in 2010, you can choose from the obvious places. But what about off-the-beaten-path destinations?

Watching The Wheels

The most eagerly awaited autos that will hit the streets this year.

My Stuff

It’s all about the travel for Yogesh M. Shah, Co-founder, The Backpacker Co.


They are expensive today,but the Amazon Kindle and Barnes and Noble’s Nook will redefine the way we read.

In the Shadow of Royalty

A weekend at one of the best hotels in the world is good for your health.

A Varied Decade

The decade in music proved once again that if you know where to look, there's a lot of great music out there.

Fresh off the shelf

Bring in the new year with these brand new buys.

The real deal

The first thing you should do this year is grab these wines. The second thing—drink them.

Say cheers!

Here's our lowdown on some of the most desirable single malts, champagnes and vodkas that you'd want to acquire this year. Oh, and some nifty furniture as well!

The books that shaped my life

Every issue, we ask a prominent businessperson about the books that made them the people they are today. This month: Naresh Wadhwa, President and Country Manager, Cisco, India and SAARC.

Imran Khan

Imran Khan has led  a wide and varied life and deserves a definitive biography.

The X factor

SUVs in today’s context need to do more on road than off it. The X-Trail is one such car.

Letter from the editor

Welcome to the new year! In fact, welcome to the new decade! And, of course, welcome to a new issue of MORE, your monthly guide to the high life.
Careers "CAT failed us"

"CAT failed us"

The first computer-based common admission test (CAT) was anything but smooth. BTpresents first-person accounts of two students who sat for CAT 2009.
Focus Year of the 'big' small car

Year of the 'big' small car

There is now a growing class of buyers who want a small car — but not one that is your typical small car. And the car-makers are only too willing to oblige.

Good banks, bad lenders

Indian banks were reluctant lenders in 2009 amidst the slowdown. The incipient economic recovery, though, could turn the tide in the new year.

Rebound too early?

The jobs are back. Will hiring gain momentum in 2010?

The attention grabbers

In the business of advertising, 2009 belonged to the Fast Moving Consumer Goods category.

A student remembers Prof Samuelson

Dr Asim Dasgupta, West Bengal's Finance Minister, was a doctoral student at the Massachusetts Institute of Technology (MIT) from 1970-75. Dasgupta briefly came under the spell of Paul Samuelson—an institution at MIT and the first American to win the Economics Nobel—who passed away on December 13. He remembers his former teacher:

2003 yet again?

PSU stocks will be in the spotlight in 2010, if the government walks the talk on disinvestment, circa 2003.
Event Golf and math at the Tolly

Golf and math at the Tolly

The BT Pro-Am of Champions round in Kolkata was a day of ties, but some extra math bailed out the winners.