Ahead of Big Billion Day sale, Flipkart announces plan to launch private labels soon

Homegrown retail major Flipkart will launch a new private label in the market to counter competition, a report in The Financial Express said on Thursday.

In an interview to the business daily, Flipkart CEO Binny Bansal said private labels are a big focus area for the company.

The firm plans to take a good deal of action in this area in the next few weeks.

Under the private label sale, products are manufactured by other vendors and sold under the brand name of retailers.

Private label products generally have better quality, high food safety standards, customised packaging and credibility of the retailer.

Private labels are priced much lower than branded products due to substantial marketing and distribution savings.

Instore promotions and prominent display are methods used by the retailer to sell their products.

The announcement of sale through private label comes ahead of the Big Billion day Sale scheduled to start from October 2.