- Xiaomi has launched its latest flagship, Mi 11.
- The Mi 11 comes in two variants, one of them without a charger in box.
- The Mi 11 is powered by the Snapdragon 888 SoC.
Xiaomi launched its new flagship, the Mi 11 series in China yesterday. While the launch itself did not spring too many tricks, Xiaomi did manage to pleasantly surprise its fans by announcing a more customer-friendly way of handling the whole 'no charger in the box' trend picking up pace in the smartphone industry right now.
In line with what Xiaomi's CEO, Lei Jun, had revealed last week, the company launched the Mi 11 flagship without a charger in the box. However, it also sprung a quick surprise by announcing that this will only be the first of the two Mi 11 bundles launched at the event. The other Mi 11 bundle would see the company pack a 55W charger in the box. But the fun didn't stop there. This was followed by the announcement that both these bundles will be available to buyers at the exact same price, thereby essentially giving them the opportunity to decide if they need a charging adapter with their new phone or not.
Now, compared to Apple's strategy, Xiaomi's approach seems more customer-friendly as it does not take this choice out of the hands of the buyer and gives them the opportunity to decide if they can make do without the accessory, and in the process help the tech giant work towards its goals of reducing the planet's carbon footprint.
Only for the Chinese market?
While we're in total support of Xiaomi's latest move to give more power in the hands of the buyers, what we will like to see is more clarity on whether this will be a strategy only restricted to the Chinese market, or if this will be one that Xiaomi will explore further in its dealings with buyers across the globe.
For now, Xiaomi has refrained from committing anything. In a carefully crafted statement to Android Authority, the phone maker confirmed that, for now, this is a strategy in place for the Chinese market, but stopped short of confirming how it will treat users in other markets such as Europe and India.
It said, "As for the in-box charger removal, the announcement is for Mainland China market. Xiaomi will be offering two versions, one with smartphone only, and the other with the smartphone and a separate 55W GaN charger as a bundle, both at the same price."
Mi 11: Price and specifications
Regardless of what it does in the other markets, it cannot be denied that the Mi 11 is a very solid offering from Xiaomi. The Mi 11 has been launched in China at a price of CNY3,999 for the 8/128GB option. While there's no word on the Indian pricing, this should translate to around Rs 45,000. The 8/256 GB option of the Xiaomi Mi 11 will be CNY4,299 (approx Rs 48,000) while the 12/256 GB variant will be priced at CNY4,699 (approx Rs 53,000).
For the price, the Mi 11 comes with a 6.81-inch OLED screen with support for QHD+ resolution (3,200 x 1,440). In line with the phone's premium nature, the device's display can also refresh at 120Hz and supports 240Hz touch response rate. The panel has also been announced to reach a peak brightness of 1,500 nits.
Under the hood, the new Xiaomi flagship comes with the Snapdragon 888 SoC. For cameras, it comes with a 108-megapixel main camera (f/1.85, 1/1.33 inch sensor size, 0.8 micron pixels, OIS) sat next to a 13-megapixel ultra-wide camera (f/2.4, 123 degree), and a 5-megapixel telephoto macro sensor (f/2.4). The Mi 11 also packs 8K recording and a night video mode for brighter low light video.
Keeping the lights on here is a 4,600mAh battery which promises a full day of usage. For charging, the phone offers the Mi Charge Turbo system. Of this, wired charging comes offers 55W which can charge the phone in 45 minutes. The device also offers reverse wireless charging at 10W speeds.